6 Surprising Etiquette Rules From the Past

  • Formally dressed couple
Formally dressed couple
H. Armstrong Roberts/ClassicStock/ Archive Photos via Getty Images

The concept of etiquette dates back to Europe during the medieval era, when rules and social conventions first gained prominence. During the Renaissance, expectations of behavior at royal and noble courts were outlined in courtesy books, or books of manners. In the 19th century, etiquette manuals continued to flourish in Europe and the United States, guiding behavior for ladies and gentlemen in both social and professional settings. By the early 20th century, these guidebooks were increasingly popular with both wealthy and middle-class women in the U.S., and author Emily Post became the definitive expert with the publication of her first book of etiquette in 1922.

Today, the rules of behavior observed by previous generations might seem old-fashioned and strange, and certainly there are some social conventions better left in the past, as they reflect the inequality and biases of bygone eras. But etiquette itself isn’t inherently outdated. While specific customs may evolve, the underlying principles of courtesy, respect, and consideration for others remain as relevant today as they were a century or two ago. With that in mind, here are some of the most unusual and surprising etiquette rules from decades past.

You may also like

The Most Popular Toys Throughout the 20th Century

  • Children with Tamagotchi
Children with Tamagotchi
David Lodge/ FilmMagic via Getty Images

The 20th century produced an array of iconic toys that captured the public’s imagination and, in some cases, continue to delight young people worldwide. The Slinky, originating in the 1940s, and the Rubik’s Cube, first sold in the United States in the early 1980s, have remained more or less the same since their invention, invoking a nostalgic simplicity. Other toys, such as LEGO and Barbie, have offered up countless iterations, weathering changing trends to endure in popularity and appeal. The legacy of these toys is in more than just their entertainment value — it’s in the way they reflected or even set cultural trends, interests, and technological advancements. Here are some of the most popular toys throughout the 20th century, many of which are still around today.

Photo credit: Vladimir Sukhachev/ Shutterstock

The Slinky 

In the early 1940s, United States industry was largely focused on producing goods for the war effort, and it was during this time that the Slinky was accidentally invented. Richard James, a mechanical engineer, stumbled on the idea in 1943 while working with tension springs for naval equipment at a Philadelphia shipyard. After accidentally knocking some of his prototypes off a shelf, James couldn’t help but notice the way one of them “walked” down a stack of books on his desk. He worked on this strange spring — which his wife named “Slinky” after seeing the word in the dictionary — over the next two years. By the end of 1945, James got an initial run of 400 Slinkys into a local department store. It wasn’t until he staged a live demonstration, however, that the product’s popularity picked up, and the toy sold out. Within the first 10 years, he sold 100 million. The Slinky has endured for decades, not only as a popular toy on its own, but also through licensing and its iconic jingle — the longest-running jingle in television advertising history.

You may also like

5 Facts About the Golden Age of Advertising

  • Marlboro billboard ad
Marlboro billboard ad
RLFE Pix/ Alamy Stock Photo

The 1960s and ’70s are considered a golden age in advertising, though the industry’s creative revolution arguably started in the 1950s, thanks in part to the rise of television unlocking new forms of storytelling. It was an era of bold ideas, increasingly large budgets, and even bigger personalities — a time when advertising was seen as a glamorous, if maybe unethical, profession populated by well-dressed men and women (but mostly men) profiting from the postwar consumer culture. 

At the time, many of the nation’s largest ad agencies were located on Madison Avenue in Manhattan, and the street came to be synonymous with American advertising and its unique methodology. Safire’s Political Dictionary, published in 1978, referred to “Madison Avenue techniques” as the “gimmicky, slick use of the communications media to play on emotions.” More recently, the culture surrounding this advertising boom has been portrayed in 2007’s acclaimed AMC series “Mad Men,” centered on the charismatic creative director Don Draper (played by Jon Hamm). Here are five fascinating facts about the golden age of advertising, and the real-life ad men and women of Madison Avenue.

Photo credit: Patti McConville/ Alamy Stock Photo

A “Small” Ad Changed the Way Americans Looked at Cars

In the 1960s, advertising underwent a transformation that became known as the Creative Revolution, shifting the industry’s focus from research and science to an approach that was creative and emotionally driven. For better or worse, this era of advertising  owes a lot to the Volkswagen Beetle, and the visionary ad man Bill Bernbach. In 1959, at a time when Americans were buying cars out of Detroit and vehicles were getting bigger and flashier, Bernbach’s agency, Doyle Dane Bernbach (DDB), was contracted to promote the German-made Volkswagen Beetle in the United States. The problem was, Volkswagen’s strong link to Nazi Germany made it a tough sell in the U.S. The challenge called for an unconventional approach. Rather than attempting to duplicate the busy, colorful advertising style of American-made cars, the creative team behind Volkswagen’s campaign went in the opposite direction. The first ad, “Think Small,” featured a small black-and-white image of a Volkswagen Beetle against a backdrop of white space. The now-iconic ad encouraged consumers to look at the car in a new light, from being able to “squeeze into a small parking spot” to having small insurance payments and small repair bills.

You may also like

5 Secret Societies You’ve Never Heard Of

  • Candles making one flame
Candles making one flame
OlVic/ Shutterstock

We all know of the Freemasons and the ever-mysterious Illuminati, but throughout history, plenty of other secret societies have flourished under the radar. The western U.S. is home to a long-running, low-key historical society with a unique and eccentric ethos, while northern Spain’s historic food culture has been kept alive through selective supper clubs for more than a century. Though their stories don’t often get told, these clandestine groups have nonetheless left their own obscure marks. Read on to learn about five little-known secret societies.

Photo credit: Philip Strong/ Unsplash

Order of the Occult Hand

Secret societies typically conjure a dark air of mystery, but the Order of the Occult Hand illustrates the fun side of underground organizations. Its origins can be traced to 1965, when Joseph Flanders, a crime reporter for the Charlotte News, wrote an article about the shooting of a local millworker. “It was as if an occult hand had reached down from above and moved the players like pawns upon some giant chessboard,” Flanders wrote. His colleagues, the legend goes, found the flowery description so funny, they formed the Order of the Occult Hand, a secret society dedicated to sneaking “it was as if an occult hand,” or a similar phrase, into their work. 

The mission quickly spread among journalism circles in Charlotte and beyond. By the early 1970s, the mischievous media conspiracy was becoming so prevalent that the Boston Herald reportedly banned “occult hand” from the paper. Over the years, the phrase continued to show up in The New York Times, The Washington Post, and the Los Angeles Times. In 2004, writer James Janega published a thorough exposé of the Order in the Chicago Tribune, and in 2006, journalist Paul Greenberg, a long-running member of the society, copped to creating a new secret phrase that went into circulation, even as the “occult hand” keeps going

You may also like

5 Indigenous Leaders You Should Know

  • Sacajawea in rocky mountains
Sacajawea in rocky mountains
Bettmann via Getty Images

As we look back at American history, it’s crucial to take a moment to reflect on and recognize the contributions made by the nation’s Indigenous peoples, who are so often overshadowed by famous figures who came to the United States from other parts of the world. To commemorate this important part of America’s heritage, here’s a look at five notable Indigenous heroes and leaders who shaped the nation through their tireless efforts.

Photo credit: Hulton Archive/ Archive Photos via Getty Images

Geronimo (1829-1909)

A medicine man and leader of the Bedonkohe band of the Chiricahua Apache, Geronimo was born on the Gila River in New Mexico, where he was originally given the name Goyahkla, meaning “the one who yawns.” After the United States government forcibly relocated 4,000 Apaches to a reservation in San Carlos, Arizona, Geronimo led dozens of breakouts in an effort to return his community to their nomadic roots. Geronimo’s legacy is vast. His relationship with many American and Mexican civilians was complex, as he fought against colonialism but was made famous after appearing in Buffalo Bill’s “Wild West” sideshow and eventually in Theodore Roosevelt’s election parade. Geronimo’s tireless fight for Apache independence cemented him as a fearless crusader for freedom by the time of his death from pneumonia in 1909.

Photo credit: UniversalImagesGroup via Getty Images

Sitting Bull (c. 1831-1890)

The son of a warrior, Sitting Bull was born in what is now South Dakota and was nicknamed “Slow” for his lack of fighting ability — that is, until he was branded Tatanka Yotanka (“Sitting Bull”) at age 14 after “counting coup” in a battle against the Crow Tribe. (“Counting coup” is a way to humiliate an enemy by riding close enough to touch them with a stick.) Sitting Bull eventually rose to become chief of the Hunkpapa Sioux, and fought tirelessly against the U.S. military, who sought to seize Indigenous land. 

After fleeing to Canada to escape a vengeful army in the wake of the defeat of General George Armstrong Custer (and his 210 troops) in 1876 at the Battle of Little Bighorn, Sitting Bull returned to the U.S. in 1881 and was held prisoner at Standing Rock Reservation on Dakota Territory. His impact, however, could not be contained: After an Indigenous mystic claimed in 1889 that a ghost dance would eliminate the threat of white settlers on Native land, Sitting Bull allowed his followers to practice the dance — much to the horror of federal officials, who feared another uprising. Sitting Bull was killed by gunfire upon his arrest in 1890, and is remembered as a martyr for freedom.

You may also like

The Most Popular Baby Names Throughout the 20th Century

  • Baby names list
Baby names list
New Africa/ Shutterstock

Depending on where you lived and when you grew up, it’s possible you might have known more than one person with the same name. Maybe there was a Jennifer A. and a Jennifer L., or maybe you knew four different people named Michael. Year after year, decade after decade, there are trends in baby names that draw on history, religion, and cultural references. Here are the most popular baby names in the United States during each decade of the 20th century.

Photo credit: Bettmann via Getty Images

1900s

Between 1900 and 1909, the most popular name for boys in the U.S. was John, and the most popular girls’ name, by a long shot, was Mary. This is according to data from the U.S. Social Security Administration, based on people applying for Social Security cards. There were 84,591 applications under the name John, and 161,504 entries for Mary. These two names popped up time and time again throughout the 20th century. Both names come from the Bible — John is one of Jesus’ disciples, and Mary is the name of both Jesus’ mother and Mary Magdalene. After John, the most popular boys’ names of this decade were William, James, George, and Charles, and the most popular girls’ names after Mary were Helen, Margaret, Anna, and Ruth.

Photo credit: FPG/ Archive Photos via Getty Images

1910s

Between 1910 and 1919, the most popular names were once again John and Mary. In this decade, there were 376,312 registered Johns and 478,637 Marys. Why the sudden jump? For one, the Social Security Administration began collecting data in 1937, so anyone born before that was only counted if they applied for a Social Security card after 1937. (That means the data for the 1900s, 1910s, and 1920s is based on people who listed their birthdays in these decades despite obtaining cards later in life, and doesn’t count anyone born in this period that didn’t apply for a Social Security card.) The U.S. also saw a population spike as infant mortality rates decreased throughout the 20th century, thanks to advances in health care and better access to clean water. 

In the 1910s, for the second decade in a row, the second most popular names for boys and girls were William and Helen, respectively, followed by James, Robert, and Joseph for boys, and Dorothy, Margaret, and Ruth for girls. William has long been a popular English name dating back to William the Conqueror, who became the first Norman king of England in the 11th century. Helen, meanwhile, has its origins in Greek mythology: Helen of Troy was a famous beauty, known as the “face that launched a thousand ships.”

You may also like

Famous Words From Major Moments in History

  • Ronald Reagan at Berlin Wall
Ronald Reagan at Berlin Wall
Bettmann via Getty Images

Some of the most profound moments in history can be encapsulated in a single, memorable quote. These succinct phrases, often pulled from longer speeches or events, distill complex ideas into digestible gems. At their best, they act as verbal snapshots, capturing the essence of historical moments with an emotional urgency that lingers and lets them resonate across generations. Martin Luther King Jr.’s rallying cry of “I have a dream” is easily one of the most famous such lines in history. Similarly, Neil Armstrong’s “That’s one small step for man, one giant leap for mankind” immortalizes a peak moment in humanity; the astronaut’s muffled voice as he spoke to the public on Earth from the moon is unforgettable.

These sound bites have become cultural shorthand for momentous events and the ideals they captured, and their historical weight will keep them in the cultural consciousness for years to come.

Photo credit: Bettmann via Getty Images

“I Have a Dream” (1963)

At the heart of Martin Luther King Jr.’s famous 1963 speech were four simple words: “I have a dream.” On August 28, from the steps of the Lincoln Memorial and against a backdrop of racial segregation and discrimination in the United States, King energized the crowd — and the world — with his dream of a better life for his family and all African Americans. “I have a dream,” King said, “that one day this nation will rise up and live out the true meaning of its creed: We hold these truths to be self-evident, that all men are created equal.” He employed the phrase again, several times, to great effect, throughout the speech. “I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character,” he said. “I have a dream today.” The urgent, eloquent delivery laid bare the need for change; “I have a dream” became a rallying cry for the civil rights movement, and remains not a relic of history, but a living aspiration to this day.

King’s speech was televised by major broadcasters to a large live audience. At the time, he was a nationally known figure, but this was the first time many Americans — including, reportedly, President John F. Kennedy — had ever seen him deliver a full address. Less than a year later, President Lyndon B. Johnson signed the Civil Rights Act of 1964; the following year saw the Voting Rights Act of 1965 come into law. These pieces of legislation were the biggest civil rights advancements since the end of the Civil War.

Photo credit: Bettmann via Getty Images

“That’s One Small Step for Man” (1969)

On July 20, 1969, the first human walked on the moon. As astronaut Neil Armstrong climbed down the ladder of Apollo 11’s lunar module and onto the moon’s surface, he encapsulated the profound moment with these words: “That’s one small step for man, one giant leap for mankind.” He spoke through a muddled transmission to Earth, as some 650 million people watched on in awe.

Armstrong later told his biographer that, while he had thought ahead about what to say, it wasn’t too rehearsed. “What can you say when you step off of something?” he told biographer James R. Hansen. “Well, something about a step. It just sort of evolved during the period that I was doing the procedures of the practice takeoff and… all the other activities that were on our flight schedule at that time.” Although the quote has endured, Armstrong himself says it has been misquoted all along, and that he actually said, or at least meant to say, “one small step for a man.” (After many years and multiple attempts to clean up the audio quality, the Smithsonian National Air and Space Museum has concluded that the original quote is accurate.) 

You may also like

6 Items You Would Find in a Kitchen 100 Years Ago

  • Woman using hand mixer
Woman using hand mixer
Camerique/ Archive Photos via Getty Images

Over the past century, the typical home kitchen has undergone a significant transformation, reflecting both social changes and new technology. In the 1920s and ’30s, kitchens were primarily utilitarian spaces with a focus on functionality and easy-to-clean surfaces. Appliances were limited, hand mixers had cranks, and gas ovens, which had replaced wood or coal-burning stoves in most homes, were starting to themselves be replaced by electric ovens. 

The post-World War II consumerism of the late 1940s and 1950s brought bigger kitchens for entertaining and more labor-saving appliances, including blenders, mixers, and dishwashers. The kitchen space became more streamlined and functional, and the 1960s and 1970s brought countertop food processors and microwave ovens into the mainstream.

Open-plan kitchens and islands became increasingly popular in home design throughout the 1980s and ’90s, indicative of the kitchen’s role as a hub for family and friends to gather. That trend continued into the 21st century, along with a significant shift toward high-tech kitchens, smart appliances, and a focus on sustainability. Today’s kitchens — reflecting the changing ways we prepare, store, and consume food — look dramatically different than they did a century ago, making many once-popular items obsolete. Here are six things that your grandparents and great-grandparents might have had in their own home kitchens a century ago.

Photo credit: George Rinhart/ Corbis Historical via Getty Images

An Icebox

Before the widespread availability of electric refrigerators, iceboxes were used to keep perishable food cool. These wooden or metal boxes had a compartment for ice at the top, and fresh ice was delivered each week by an iceman. The design of the icebox allowed cold air to circulate around the stored items, while a drip pan collected the water as the ice melted. Naturally, iceboxes fell out of fashion as electric fridges went mainstream. In 1927, General Electric introduced the first affordable electric refrigeration, which relied on a refrigerant for cooling rather than ice.

Photo credit: FPG/ Archive Photos via Getty Images

A Butter Churn 

Before commercial butter production made it possible to buy butter at the market, churning cream into butter was an activity done at home. The hand-crank butter churn was introduced in the mid-19th century, and it became the most commonly used household butter churn until the 1940s. In the early 20th century, the Dazey Churn & Manufacturing Company began producing glass churns that could make smaller quantities of butter much quicker than the larger, time-intensive churns. Once the butter was churned, it could then be poured or pressed into decorative molds for serving.

You may also like

We Asked an Anthropologist About the Gangs of 19th-Century New York 

  • Five Points in 1827
Five Points in 1827
Bettmann via Getty Images

Beginning in the 1830s, a combination of poverty, rapid industrialization, and immigration contributed to the rise of notorious street gangs throughout New York City. For the next several decades, these groups ran rampant until being largely replaced by organized crime syndicates toward the end of the 19th century. But during their heyday, gangs such as the Bowery Boys and Dead Rabbits ruled the streets of New York, particularly a neighborhood in southern Manhattan known as the Five Points. This turbulent period in New York City was marked by violence and corruption, events that were brought to the silver screen in Martin Scorsese’s 2002 historical drama Gangs of New York

While that film is based on realities of the time, it also furthered several misconceptions about this crime-ridden era. We reached out to anthropologist R. Brian Ferguson, a professor at Rutgers University-Newark and author of the 2023 book Chimpanzees, War, and History, to learn more about this volatile period in NYC history. Ferguson has spent decades studying and teaching how conflict permeates throughout society, and was interviewed for the 2002 documentary Uncovering the Real Gangs of New York, a special feature included on DVD copies of the Scorsese film. 

(Editor’s note: This interview has been edited for length and clarity.)

Photo credit: Bettmann via Getty Images

HISTORY FACTS: What was life like in New York City’s Five Points neighborhood?

FERGUSON: Well, the Five Points was from the intersection of different streets, and it began as a residential neighborhood but it was built on landfill from filling in a big lake. So it was wet, and it was sinking, which meant that it was full of diseases in the summer. By 1827, it was already disreputable. Mainly poor people who had no choice about where to live were there — it was the bottom for New York society. 

For decades it became — not just in New York, but internationally — famous for incredible squalor and crime and drunkenness and prostitution. It became a symbol for all of that. It was also a highly political environment, and the politics of the time were more contentious in New York than what we’re seeing today in our own lives. It was really a tough time politically.

HISTORY FACTS: Speaking of politics, I know Tammany Hall was a big player in New York City. What was Tammany Hall and how did it play a role in local politics?

FERGUSON: Tammany Hall was the Democratic political machine. It won elections, gave out patronage; it was famous for corruption and vote fraud. But besides that, it was the only kind of government that did anything for the poorest of the poor. In the 1840s, it had found its base in immigrants who were pouring into New York, many of whom were Catholic, which Protestant America generally hated. 

Tammany Hall was controlled by political ward politicians from the street up, using force. It wasn’t a top-down organization as it once was, but it was really responding to what was happening on the streets, like in the Five Points. The Five Points was its central power base because it was so densely populated. It was known as the “Bloody Ould Sixth Ward,” and the votes from there could control mayors, city government, even tip state and presidential elections. 

You may also like

Why Do We Give Flowers as Gifts? A Brief History

  • Flower bouquet box
Flower bouquet box
Yuriy Golub/ Shutterstock

Flowers have been collected and shared since ancient times, appreciated for their beauty, scent, and practical uses. The long tradition of giving flowers for special occasions has evolved over the centuries, but it’s still an enduring ritual that spans all cultures. From congratulations on the birth of a baby to condolences on the loss of a loved one, sending flowers continues to be one of the most popular ways to mark the momentous events of life. It’s so popular, in fact, that the worldwide cut flowers market was over $36 billion in 2022, and is projected to go over $45 billion by 2027. Valentine’s Day continues to be the biggest flower-giving day of the year, but it is far from the only special occasion marked by this ancient ritual. Here is a look at the fascinating role flowers have played throughout human history, from the evolution of flowering plants to the booming floral industry.

Photo credit: Xinhua News Agency via Getty Images

The First Flowers

Around 80% of green plants are flowering plants, and the oldest flowers in the world date back to the Cretaceous Period more than 130 million years ago. Those first flowers didn’t resemble ones we know and love today: They were barely visible to the human eye and almost unrecognizable as flowers even under a microscope. The interaction between flowering plants and insects aided in the coevolution of both, with flowers developing strong fragrances, appealing colors, and larger petals to attract pollinators. It was these same traits that also appealed to the earliest human societies, which began to cultivate and use flowering plants in religious and cultural ceremonies.

Photo credit: DEA / W. BUSS/ De Agostini via Getty Images

The Flowers of Antiquity

Some of today’s most popular flowers for bouquets and floral arrangements were first cultivated thousands of years ago. The cultural significance of flowers has been reflected in the art and literature of ancient China, Egypt, Greece, and Rome. Roses, one of the most popular flowers for gifting, were first grown in gardens 5,000 years ago in China. The ancient Egyptians used flowers in religious ceremonies as offerings to the gods and the dead, decorated their war carts with flowers before going to battle, and painted and carved floral and leaf motifs into their art. The Greeks and Romans used flowers in similar ways, associating specific varieties with their gods and goddesses and using flowering plants in festivals, rituals, and for their own enjoyment.

In more recent history, cherry blossoms (sakura) have been revered in Japan since the Heian period (794–1185) and, because they bloom for only a short time in the spring, are associated with the transient nature of life. Marigolds, which have been a part of Mexican culture since the pre-Columbian era, were imported to India over 350 years ago and have become an integral part of wedding celebrations and Hindu festivals such as Diwali.

You may also like